Mission
Educate. Inspire. Empower.
To educate, inspire, and empower anglers while creating opportunities for healing, mentorship, and outdoor adventure through fishing.
The man behind the mission
Meet William Storm
Professional Angler · U.S. Navy Veteran · Fishing Educator · Mentor · Veteran Advocate
Service on and off the water
Fishing gave me a place to listen, learn, and lead.
William Storm brings the discipline of a U.S. Navy veteran, the experience of a professional angler, and the heart of a mentor to every Reel Storm experience. He created the brand to make fishing knowledge more accessible and to share the fellowship, confidence, and peace that come from time outdoors.
His approach is patient, practical, and rooted in integrity—meeting every angler where they are and helping them take the next step.
Reel Storm Fishing is a veteran-owned fishing education, adventure, and community brand dedicated to helping anglers learn, grow, and succeed while promoting the therapeutic benefits of fishing and outdoor recreation. Here, fishing is recreation, sport, mentorship, fellowship, personal growth, healing, and connection.
Vision
A trusted name on the water.
To become a trusted fishing education and adventure brand recognized for professional instruction, community impact, and veteran outreach.
What guides us
Core Values
01
Education
02
Integrity
03
Community
04
Conservation
05
Service
06
Adventure
In William’s words
Why I Fish
“Fishing gives me room to slow down, listen, and reconnect—with nature, with the people beside me, and with what matters most. That peace is something I want others, especially fellow veterans and young anglers, to experience for themselves.”